The fragrance I choose needs to have a distinctive name which has a lo of positive connatations of love, passion and desire whilst the bottle needs to be able to look good within my advert. In addition obvisly needs to be a male/female fragrace and fairly affordable for me.
Seperate boy and girl bottles but thats easily overcome by not focusing to much on the labeling on the bottle
In conclusion i think the best fragrance to use is Calvin Klien Obsession as its name connotes passion and desire, its affordable, good colour and presentation in the bottle, good size for it aswell and Calvin Klien is a well respected name which will have a big market audience already to appeal to.
I first decided that R&B would be the best genre to use as it can help create a slowpaced relaxing atmosphere which i can add to through my filming, editing and mise en scene. Futhermore the songs which I have chosen are some of my personal favorites so will not get bored or uninterested in it. With this genre of R&B I plan to aim my product at a 15-35 age range with a mixture of white and black market as R&B will appeal to both. Although will mainly only arouse interest from females as its a very women dominated market both fragerance and R&B,soI will overcome this by having a man in it which men willaspire to amnd want to be, and a women who they will want toappeal with and appeal to their romantic interests.
Next I looked at the R&B style genre and the type of songs that would go well with it.
The 1st song I looked at was Jhevon Paris - Neva Eva
This has a great chorus which pretty much embodies all of Rnbs slow paced, relaxed, passionate and loving conventions. However the chorus bieng rap/Hip Hop would be a problem, however easy to overcome if I just edited out the verse and just had the chorus repeated twice to fill up around 30 secs, it is a very catchy chorus which would defiantly appeal to R&B fans.
I would rate this 5/5 for use in my adverts.
The second song which I have looked at is J holiday - Suffocate
I like this song as it also incaptualates all the conventions of R&B, however it may be too slow paced for a main stream audience, however if I chose an R&B style this chorus would be perfect for rperesenting all the conventions trhough the narative of the advert.
I would give this 3/5 for using in my advert
The 3rd song which I looked at was Neyo - Spotlight
This has a great rythem to it which is very catchy and beaty, aslo providing a very good feel good tone shich most R&B songs do not provide making this song appealing to most people. Also it can be appealing to both genders as even though the lyrics are about a girl most boys think this way about a certain women, also the theme of the spotlight is something which could be included within the filming of the advert.
I would give this 5/5 for the use in one of my adverts
These are the R&B sons which I would include if I was to chose R&B, my next step is to compare the two styles and see which one will work best.
I decided to start my research of the two types of music with the slapstick, comedy style.
The first song which I have chosen to evauluate is Avril Lavigne - Girlfriend:
I like this song as it has a very good pop feel to it which makes it very fun and an enjoyable song. It would fit in well ith a fragrace advert as the song basicly implies girls having control and having a good time, furthermore it would fit in very well with a younger audience of 15-35 which will probaly be my target audience. Although it would prety much only appeal to girls so would cut out a huge target market.
For using this within my advert Would give this song a 4/5.
The second song which I have decided to look at is Avril Lavigne - Skater Boy:
I really like the idea of using this song in an advert as its a fun song whic also shows alot of girl power and girls having power whic could be perfect for a fragrance aimed at girls. Another great thing about this song is that it is well known so will easily catch an audiences attention, but maybe it bieng so well known can mean it is too overused.
For using this song in my adveret I would give it a 4/5
The 3rd song which I am looking at is Legs like that - Zebrahead
This song would be good to use in a fragrance advert as it implies within in the song all the ideoligies which I would want to sell, a girl looking good and getting all the attention. It also has a very catchy rythem to it which woldattract alot of atention, whilst also bieng fairly unkown so has no negativeconnations to it which oter songs by well known bands or singers might have ie Amy Winehouse asscoited with drugs, however this song is accosiated with wrestling so obvsily that will have some negative connatations, but I believe th advert would be very different to wrestling obversily and would have a very fun, light hearted tone to it. I would give this song a 5/5 for using for one of y adverts.
The 4th song I looked at usng was Scouting for Girls - James Bond
This song has a great chorus which is very catchy and light hearted. Also the words "wish I was James Bond" would be very easy to act out within an advert making it a very good choice for my fragrace advers, however maybe the verses are a bit slow paced and boring.
I would give this song a 4/5 for the purpose of bieng used in my advert.
The 5th song which I looked at was Scouting For Girls - Shes so lovely
THis song isvery lighthearted and catchy, although is used an awful lot, its even in another advert realesed a few weeks ago so it might be better to chose another less well known song, but the song can appeal to both boys and girls which is a very useful factor.
For using this song in my advert I would give it 3/5.
The 6th song I looked at was Everywhere - Yellow Card:
This is a great song as its very remeberall and that type of song which can stick in someones head, also it can appeal to both genders. It howeer maybe to "rocky" and not enough pop to appeal to a wide audience which there will be for a tv advert, however still think this song is great for an advert and has great lyrics which could be used for a narrative within an advert.
I would give this song a 5/5 for the purpose of my advert.
With these songs I will compare them to the R&B style songs and see which type I prefer, If I choose this type of song genre I will thennarrow it down to three later on.
I had some problems here because I did not now how to put an mp3 up on this, so decided to use the video of the song instead. Although was not able to use the liscienced song video off Youtube as there was no embed allowed so I overcame this by typing in after the song title and artist "lyrics" which allowed me to embed it.
I had a few ideas at first which I thought would be good for me to advertise: Facebook Myspace Coke Pepsi Fruit Shoot Trainers Clothes Car Fragrance Computer Game
I thought about these carfully and decided after carefull consideration that the best thing to advertise would be fragrance, this is because there are various different aspects which I could include within my advert such as a slapstick style or slow paced R&B style. I have decided however to put a huge emphaisis on music as I believe good music can make a great video.
I then did alot of deliberation on what sort of adsvert to make it, I had two choices which both seemed good, a slapstickalmost comedy sort of fragrance advert or a slow paced R&B style. this obversily effects alot, not only the way in which it will have to be represented in the advert from filming teqnickes and editing such as transitions and the length of shot, but also the target makrket, as these are two differentesinsing genres which will obvislyappeal more to certain people. So to overcome this I decided to look into certain songs which I can use for my adverts as the songs are a big factor as I mentioned before, futhermore the song video can give me insperation for my adverts for what to include,storyline wise.
The main meduim which I used to research from was the internet,as it is t6he best way to get videos at ease and search for key information I need and narrow down my findings.
The first thing I researched was the genre R&B:
What is R&B?
R&B is a genre of music which stems and takes influence from the slave era, but most recently Motown. However nowadays R&B is not only just a music genre it is a way of life, a style. This style is a very slow paced one, filled with much emotion and feelings.
Where did R&B come from?
R&B began in the 1940s as rhythm and blues music. Although the acronym "R&B" originates from its association with traditional rhythm and blues music. It also takes many influences from jazz, soul and gospel.
What is R&B’s style?
Slow paced and full of emotion, the main conventions bieng about love, desire and passion however there are a few exceptions.
