The last things to remember specificaly for the R&B genre I am going to convey

• The target market is mainly going to be 15-35 for modern R&B music which has changed from the tradtional Motown stuff which I am avoiding as it isnt appealing to many in my target audience.
• Codes and conventions - sow paced, passion, love, emphasies on a boy and girl, modern attitudes
• Post modern
• Selling an ideoligy- an aspiration which my target market will want; a strong desireable relationship
• Black and white, dark colours, reds