Monday, 20 October 2008
Evaluation of My storyboards and treatment
Initailly I really liked my idea as it combined my love and passion of R&B with an aspiration of mine to maybe one day go on to do advertising or PR as a career, but back to the point I thought i had done very well combining these two things. I belive my advert would fit in very well with this R&B style I am trying to convey whilst also being appealing to my target audience. Although after I got feedback from my teacher and we had a few lessons on advertising I started to think that my adverts were maybe over complilicated, aimed a t a very niche market segmant and too short. although when I went to change this I realised that I couldnt really as there was very little i could differenterate whilst keeping the R&B conventions, it was very restraining and allowed me very little room for change. So I started to think that maybe I should revert back to my initial ideas of having a slapstick style and concentrating more on that idea (like the Lynx adverts) whilst I have the time to change my idea.
My Treatment
Treatment
Advert 1
The advert opens with an establishing shot of the area and goes to mid shots of the two main people, the boy and girl who should automatically along with all the other features should create a romantic essence emphasised by the song (J Holiday – Suffocate). These other features are the slow range of cuts and the slow paced music adding tot the R&B theme which I am presenting in my advert. Something I was careful to stay clear from in my planning of all my adverts was the cliché attraction scenarios building up attraction in a very stereotypical way due to my research into other fragrance adverts and research of R&B which showed me that they do not present the creating of a romance but two people who are obviously drawn into each other and the audience doesn’t care how they got there, but that they desire each other.
Advert 2
This advert will start with an establishing shot is a mid shot of the girl in the for view with the boy looking on in the background, this is when the music will start, this song (Neyo – Spotlight) is a very upbeat R&B song which is about a women being the desire of all men who know her. This links in to my idea for the advert as the women will constantly be in the for view or on a higher platform connoting not only her importance to the boy but the lust as he is always putting her at the top of his desires. The main purpose of this is to appeal to an audience who also believe their girlfriend/wife is the most important thing in their life and portraying the perfume as linking in with this ideology will motivate the target audience to buy the product to show their love. Likewise women will buy it for themselves as they will buy into the ideology of having a boyfriend/husband who will put her above everything.
Advert 3
This advert represents the basic routes of simple R&B, boy and girl attraction. This is a very simple, slow placed advert with a variety of dissolves and fades linking in with the slow paced chorus of the song (Jhevon Paris – Neva eva). This should attract my target audience as the basic R&B appeal will draw them in and they will buy into the ideologies of people wearing Calvin Klien Obsession will have the perfect romance.
Why I chose my target audience
I chose my target audience of 15-35 male and females as these are the main ages when people will be going out so therefore wanting not only to look good but also smell good. Also this age is the main age for people wanting to settle down with a boy or girl for life, even at the younger age of 15 hormones create that effect on someone of wanting a strong passionate romance.
My USP (unique selling point)
My USP is the slow paced feel which goes hand in hand with R&B style, when most fragrance adverts now will focus on the sleek fast paced lifestyle, which I believe most people are getting very bored of and finding very superficial and hopefully my adverts will appeal to the deeper emotions of my target audience.
Advert 1
The advert opens with an establishing shot of the area and goes to mid shots of the two main people, the boy and girl who should automatically along with all the other features should create a romantic essence emphasised by the song (J Holiday – Suffocate). These other features are the slow range of cuts and the slow paced music adding tot the R&B theme which I am presenting in my advert. Something I was careful to stay clear from in my planning of all my adverts was the cliché attraction scenarios building up attraction in a very stereotypical way due to my research into other fragrance adverts and research of R&B which showed me that they do not present the creating of a romance but two people who are obviously drawn into each other and the audience doesn’t care how they got there, but that they desire each other.
Advert 2
This advert will start with an establishing shot is a mid shot of the girl in the for view with the boy looking on in the background, this is when the music will start, this song (Neyo – Spotlight) is a very upbeat R&B song which is about a women being the desire of all men who know her. This links in to my idea for the advert as the women will constantly be in the for view or on a higher platform connoting not only her importance to the boy but the lust as he is always putting her at the top of his desires. The main purpose of this is to appeal to an audience who also believe their girlfriend/wife is the most important thing in their life and portraying the perfume as linking in with this ideology will motivate the target audience to buy the product to show their love. Likewise women will buy it for themselves as they will buy into the ideology of having a boyfriend/husband who will put her above everything.
Advert 3
This advert represents the basic routes of simple R&B, boy and girl attraction. This is a very simple, slow placed advert with a variety of dissolves and fades linking in with the slow paced chorus of the song (Jhevon Paris – Neva eva). This should attract my target audience as the basic R&B appeal will draw them in and they will buy into the ideologies of people wearing Calvin Klien Obsession will have the perfect romance.
Why I chose my target audience
I chose my target audience of 15-35 male and females as these are the main ages when people will be going out so therefore wanting not only to look good but also smell good. Also this age is the main age for people wanting to settle down with a boy or girl for life, even at the younger age of 15 hormones create that effect on someone of wanting a strong passionate romance.
My USP (unique selling point)
My USP is the slow paced feel which goes hand in hand with R&B style, when most fragrance adverts now will focus on the sleek fast paced lifestyle, which I believe most people are getting very bored of and finding very superficial and hopefully my adverts will appeal to the deeper emotions of my target audience.
The last things to remember specificaly for the R&B genre I am going to convey
- The target market is mainly going to be 15-35 for modern R&B music which has changed from the tradtional Motown stuff which I am avoiding as it isnt appealing to many in my target audience.
- Codes and conventions - sow paced, passion, love, emphasies on a boy and girl, modern attitudes
- Post modern
- Selling an ideoligy- an aspiration which my target market will want; a strong desireable relationship
- Black and white, dark colours, reds
One of the main challenges which i need to overcome
A huge problem which i need to sort out is that with R&B songs, espicaly the ones of chosen, having a strong emphasies on love between a boy and girl, is hat I canot show too much interaction between them as it has to be on before the watershed, there will obversily ber nothing obscene but will have to cut down the audience seeing the actual sharing of emotion. Although this is easily oversome by only showing the passion building within the boy and girl relationship however having fade outs when there would be intermacy so leaving it up to the audiences imagination, and hopefuly with the music, slow transitions and facial expressions shown through close ups combined, it will be obvious that they are intermate without actualy showing it, just hinting it.
Things I need to remember about adverts and marketing before I storyboard
These are a few key points of advertising which we looked at from class and which I need to apply to my dverts:
- USP - the unique use of R&B music and is genre for advertsing
- Target markek - 15-35 year olds, mainly black and whites, people who are more sensual and therefore most likely to be R&B listeners and people within these segments who go out partying ect alot
- line of appeal - mostly R&B listeners but also will appeal to few people looking for fragrances
- How to keep my adverts appealing to my audience -Include R&B songs obvisly, slow paced transitions, close ups and follow the narrative of mos R&B songs by having a boy and girl passionate about each other
- Product brand - Calvin Klien - very well respected brand with a brand image of modern and fashoinble which I will represent in my adverts through the music.
What Obsesion connotes
These are my ideas of words linked in with Obsession which would sound good in a voice over in one or more of my adverts:
- fascination
- enchant
- desire
- temptation
- mesmorize
- seduction
I like these words in the context as they are very passionate words showing desire and longing agiain linking back to the slow paced R&B feel I am going for and would be perfect within a voice over.
Subscribe to:
Posts (Atom)