Wednesday, 17 December 2008

Evaluation of my work so far - what I will do next year

At this moment I have an almost completed advert 1 (needs just a few tweaks and other shots) which shouldnt take too long, it advertises the product, has a good humourous narrative and an upbeat and catchy song.

I did not manage to meet the deadline as I had alot of work from drama with the drama exam conflicting witht he deadline which didnt only effect me but most my actors. For the deadline we where meant to have rough cuts of all 3 madverts, which I do not. Although once back from xmas can complete advert 1 easily and get working on the other ones fast, although I do foresee a problem with having two other media exams in jan along with an English exam, which will effect me, but all three are less time consuming than drama so hopefuly will find the time for my adverts, I doubt I will have any problems when I get back in completing the filming pretty fast. so i believe by the end of feb I will have defiantly met the deadline, maybe even finished before if i really put the work in, and with the whole month of feb free from exams I should be able to do this as can pirotise the media production.

Although this has not been an easy process for me so far. At first it took a while to get on its feet as my storyboards semed to lack something and I couldnt quite see what it was, until I changed my idea away from the R&B style, which helped very much giving fresh new ideas, and enabled me to be able to add a bit of humour. Othe rproblems whilst filming included the weather which was very unpredictable with mist and rain on days, although once this was over come it went alright. another problem once filming I had to sort out was that my oriogional position to film was bieng used by a PE lesson so hd to find another place, although this worked very well as now its almost a school parady made by the the mise en scene which will appeal to the target audience more. The cameras would cause me problems when I tried to export as it would run out of battery and the charger would be broken so would have to take the battery out and then charge it to get the tape out, and once out it all was one clip which 4 mins long, although this was overcome with cutting the scenes only taking ten mins. In addition to this I have struggled to film recently as have been feeling very ill (like most I have caught the bug) and havehad the problem of my actors wanting to work extra shifts to raise money for xmas which means they have less free time and have not been able to meet my shooting schedule, but this will change next year as they will be free in Jan and Feb.

Overall though the main problem I have is tha the mise en scene doesnt truely fit in, as the school like surroundings add to a certain extent to the narrative, but I cant help but feel my initial place to film would have been better, however I now have so much filming I dont think I can re-shoot.

Next year I do not know the exact dates as I need to see whn people are free, so have no shooting schedule quite yet. Although I know I can finish ad 1 within the 1st and atleast second weeks back which means I will be right on track to finich all 3 adverts by the middle of Feb, and have the rest of time until the deadline for re touches and defining it to make it better.

My Advert 2 Storyboards

My Advert 1 Storyboards

Conventions of Advertising Continued

The client is the consumer in which an advertising company will target. they are a single member of their target audience, which they will try to entice and make want their product through the advertising process.

An ad agency is an outsider company who's specialist at advertising, and companies can hire them to advertise their product. this company is very similar to PR. The company will hire from the ad agency and pitch to them their product, target audience, and a primary marketing scheme. the ad agency will then build upon this with their specialist skills so to create a great advertising campaign which serves its purpose. The advantages of an ad agency over full timed hired employees, as it saves on wages and the company benefit from experts at advertising.

Conventions of Advertising

Advertising is very closely linked to marketing and PR. It is the form in which all media companies will try to show off their products to the consumers.
the process of advertising is a very important one within most compnaies as its the creates the drive from the consumer to buy it. A good advertising campaign should entice their target audience into making the client want to buy thisd product. A very well used process within the adverts now is to sell not soley the product, but an ideology. For example Flora margerine companies wont just advertsie the margerine, but also an ideoligy of a happy family all siting around a table eating breakfast; this is what they are really selling. Of course this cant happen just from buying Flora margerine, however Flora making this seem as if it is true means it is a great advertsing scheme, which fills its purpose to sell.

Likewise things like kitchen and toilet cleaners will advertsie the product with not an ideoligy of family, but makiing the audience say "how did I ever live without this?" They achieve this by representing the product as so useful and so superior that it beats all the competition (shown when they will usauly compare it to another brand) and have everyone react so amazed to it on the advert, the consumer wll forget its just a cosmetic product and believe its a miracle worker.

Another scheme used by compnaies to sell their product through advertising can be humour. Comedy if used tastefuly and noty over the top can work brilliantly. For example the Lynx adverts always show humour, but always manage to send out a very strong message; Lynx will make you more attractive. this comedy effect is very hard to get correct but when its in balanced its a great way to entice an audience. It has very simple messages yet promotes the product very well.

Most adverts will also always have a lead character, someone rememberale and likeable. this lead character may have a slogan or a specific personna in which they play which advertsies the product. Slogans and characters are used in the same way, through representation of them loving the product, and if the audience respond well to the character they too will wnat it, although it does not have to be a real life character, some of the best characters are puppets such as the PG Tips Monkey.

Advertsing is key as its the main way to build a rapport between the company and product (besides PR). Without this process their would be an empty hole within the chain of distribution from where it is created to when it is sold, knowone will buy an unknown product. Additionally it can help with market research, knowing what the consumer likes allows for gaps in the market, new ideas and knowing what the public want improved.

the main ways in which to advertise are the following:
  • TV
  • Radio
  • Magazine
  • Newspaper
  • Brouchers
  • Internet
  • Bill Boards
  • Flyers

A good compnay and advertsiing scheme will embody all of these for the most powerful advertsing campaign possible to captivate the most people into wanting their product.

Tuesday, 16 December 2008

Problems this week

I had been planning to film on monday and tuesday although this has not been possible as I have been feeling ill (seems I have caught the bug going around) and theweather has been terrible and very misty. I hope I feel better tommorow and the weather clears up so I will be able to film for advert 1.

Wednesday, 10 December 2008

This is my advert 1 so far. I still need to film the boys reaction to her. sort out the image of the perfume and include my slogan with the image, edit down the song and maybe re film Jess depending how it looks after all of the previous. 

The bits I really like and think work well are the;
  • Music - as I believe it fits my target audience well and is very catchy and upbeat, comparing to the main female and what the effects of the perfume are. 
  • The transitions work very well, especially the push when the boys all look in awe at her as it also adds to the comedic effect whilst portraying her as eye catching. In addition to this the clips with no transitions, such as the spraying of the perfume work very well as its fast paced which I want as it connotes it being an easy way of achieving attraction.