Thursday, 29 January 2009

Advert 2

This is my advert 2 so far. I really think it is shaping up nicely, I learned from the experiences with the 1st advert that I should just film it all in one go and re film what I need. As I have said before the weather was a problem yesterday, but overcome by filming inside. It still needs a soundtrack at the start I think, not sure what yet but just something to match the awkwardness, nothing with lyrics really just a beat. Plus I need to edit the song at the end to be quieter to hear Steve, and need to add something to show the product more clearly, maybe just a title saying "Calvin Klein Obsession" along with "release your inner essence". I think the music I do have works perfectly as it has all the sexual connotations that come with Marvin Gaye, adding to the fragrances effect and i edited it to cut out a part not needed so t have the part at the start everyone knows (especially my target audience) and then goes to "lets get it on".

The main point of this advert is to have a girl saying something she would never say, ie liking the boy farting, so this liking is created through the power of the fragrances effect. Furthermore its a parody of "release your inner essence" hence the fart, which I believe will be appealing to the males (has been very positively commented on by males on Facebook so that proves my theory). Advert 1 is aimed at females whereas advert 2 is aimed at males because Calvin Klein Obsession is a uni sex spray.

Wednesday, 28 January 2009

Todays filming - advert 2

Today I filmed advert 2. I have learned from the 1st one and filmed all the shots in one, so I only need to film again for re shoots. I think the footage I have is very good, and will amount to a very good advert, I couldn't film outside due to the weather (again!) but thought it wouldnt change to much having it inside. I will put up what I have tomorrow or Friday.

Advert 1 so far

This is my advert 1 so far, as you can see I have re filmed the lads so its all in the same weather, plus I have changed the music so to fit in, which I found very difficult as the singing really makes it hard to edit as you can tell where its been cut, so I worked on this and am very happy with the final out come. Still need to change the photo and titles, which I will do once I have a picture of Jess, which i may not be able to do tomorrow as she has a test, but Friday hopefully can do this and have a lot of frees to work on this, furthermore need to geta girl again to say "release your iner essance" as its very quiet hence why its at the end which doesnot work, and will have this done by friday, so far on track!

Monday, 26 January 2009

So far, so good!

Today I managed to to re film the lads for advert 1, I haven't checked the footage yet but I'm presuming its all good. This means I will have the necessary footage to complete this advert maybe tomorrow. I can now edit the music to fit in with the new music, which in turn means I can edit the transitions and so forth, so it all seems to be wrapping up well for advert 1. Just need to get on with it tomorrow, also needing to sort out the still of Calvin Klein, but once that is done I'm on road to completing it, meeting my deadline I set myself yesterday. Had a slight problem today in that the camera ran out of battery very fast, only had about 2 minutes, but I coped with this by only having it on when needed, and have learned my lesson to always check how long the battery life is on the camera before I take it out.

I can foresee a problem for advert 2 though...I wanted to film Tuesday after school, but Jess is in a PE revision class and Steve has performing Arts rehearsal, so I was hopeful for Wednesday as Steve and Jess are both free...but i might not be, have to go to Oxford for a hospital appointment (very bad timing but couldn't not go as a lot of people had gone out of their way there to get me that appointment and wont get another one for months) the appointment is at 11, so this means I will probably miss the lesson (very annoying as I have to start a new topic by catching up but as everyone keeps on telling me health comes 1st suppose) but providing traffic is okay will be back for end of school, so can film advert 2.

Sunday, 25 January 2009

What I've Learned So far From Doing Advert 1

The major thing I've learned from filming advert 1 is to do film the next to in one go (or as close to as possible). This is due to the fact I filmed advert 1 in different goes, therefore the whether has been a major issue, likewise people wearing the same clothes. So for the next adverts I will try to film the whole advert in 1 go, and only re film what is necessary, not to further the narrative.

Saturday, 24 January 2009


Sadly it looks like I'm not going to meet the deadline for this week, but I think most disappointing for me is that I missed my own deadline I set myself. Although looking back with hindsight i can see why this happened, I had 3 exams which I had to exert a lot of focus towards as I believe what you put into something is what you will get out of it, so hopefully as I put the hard work into the exams my grade will represent that. But with these exams the adverts had to take back seat for a while, I still worked on them but not as much as I would liked to but exams then where priority. Yet now they are finished and this week I am very determined to at the very least complete my 1st advert which is shaping up nicely and get going on the 2nd one. I know this week I have a doctors appointment on Wednesday in Oxford which I cant get out of, but I wont let this get in the way of working on my adverts. Hopefully if evryone is free for filming I will re film the lads on Monday during my frees or at last resort after school even though I have planned to do English work then, but coursework now is proity. Of course the weather plays a big importance, and can only hope that its suitable unlike last time. Once I have this footage I can really get working on completing advert 1, as I tried after school on Thursday to work on it but realised most of what i had to do depended on either that footage, or would change once I have that footage, fr example there is no point changing the music to fit in yet as the timings will differ with the new footage. I am very determined a passionate about meeting my own deadline now, and believe this time next week my advert 2 will be up and running, I can now put this top of my list of things to do.

On Thursday though I did manage to edit the clip where Jess looked on wondering why the boys didn't pay more attention to her and longing for their appreciation. I made this clip longer by getting rid of the cross dissolve I had and and putting in one which is a lot faster, so to keep with the rhythm of the music, but most importantly to represent this sadness and longing more to the viewer, so to contrast with how she feels after putting on the perfume, so the perfume is the catalyst and stimulus for these new emotions.

Next week I plan to:

  • Re-film the lads (hopefully Monday in my frees) and change the first shot of them, probably a side shot and they will look on pointing but not over acting too much
  • Edit the voice over at the start as it is not necessary, the story is told through the action/footage and action, and maybe have just "release your inner essence" at the end
  • Change the editing near the end (after Jess takes her coat off) so to look more professional, as some of the transitions can look a bit slow or sloppy and not fit in, I will try to make them fit in with he beat of the music
  • Change the image, hopefully I'll be able to use photoshop to get a still of Jess holding the bottle, I'm not sure yet but will defiantly know soon, and will get someone to help me with photoshop as have no idea how to use it.
  • Change the font and position of the text, but I will only know where to do put it and how it should look after I've done the photoshop for the bottle.
  • Finally once this is done the music will be out of sync with the footage so I'll fix that and hopeful then will have a complete advert.

If all this goes to plan, which I promised to myself I will try my utmost hardest to make sure it will, I can get going on my second advert by latest Friday.

Wednesday, 14 January 2009

My Advert 1 So Far

This is my advert 1 so far, I am very happy it in many ways. I have added a still of the perfume bottle near the end, so to emphasise Calvin Klein obsession as what Jess sprays could be any perfume. Although it would look more effective if the transitions where longer for it so it almost merged with Jess walking so it would show the perfume is what made her exotic. I think this would be very effetcive and will work on it when I next have the chance.

Furthermore to this I added the "release your inner essence" motto, which I really like, especially coming up as soon as Jess has just stunned the boys, but I feel I need also to add Calvin Klein Obsession so to add to the effect being presented as coming from this brand of perfume.

cThe voive over I think is excellent. I had a lot of trouble at first with having it with the music as the talk over cant go as loud as the music a. I still think now that I will make the music a bit more quiet at the start so to emphasise the voice over, which is what will at first draw the reader in and engage them. Likewise to this the music when it gets louder i too loud and needs to be made a bit quieter as Right now it is too much of a comparison.

I did not ave the chance today to re film the boys as they where not free (revising) and sadly I cant tomorrow as I have a test then revision lesson. And seeing as they have lessons on friday i might need to re film on Monday, meaning I might miss the deadline I set myself, although I dnt see this as too much of a problem as it is only 1 day, and if I work on Friday with he other changes I need to make I have the opportunity to have the 1st advert finished by Tuesday, and after Wednesday i have no more exams till the summer so can really get going with them.

Tuesday, 13 January 2009

The Voice Over

Today I added a voice over to accompany the video, I used Jess (the same girl as I used in the advert) and she said seductively and sexily the voice over I have in the last post. This was hard at first as I had never done this and needed a quite place, easier said than done at break. However we found an empty classroom and the recording want very well.

Once uploaded onto my work, I had the problem that the music was still too loud for it to be heard, which I fixed by lowering the volume of the music. I think this works very well, as the start music is very beaty, and with a seductive voice over it really emphasises the sexiness of my advert. Furthermore I separated voice over into 6 separate parts, so to be able to move them across the timeline, and realised they worked best before she caught the boys attention: as that is what she is speaking about wanting. In addition to this having the volume become louder when she gets their attention ads emphasise on the girl and this part, the crucial part of the advert, as it tells the story of what the perfume achieves doing.

For tomorrow I have prepared a shot of the perfume with pink background which connotes its for girls. This I will add to my advert at the end with a zoom maybe so to add to its effect by drawing the viewer in. On top of this picture I will have the motto "release your inner essence" so to once more show the point of what the perfume does. I will try once I've done this to post the video up here again.

I will also try to re-film the lads reaction (depending on the weather, hopefully no snow or rain!) and replace the older ones where it shows it is snowing. By the I think my advert should be complete, maybe a few minor adjustments, I am hoping I can stick to this schedule as I have an exam on Thursday and two next week so need to finish this advert as soon as I can so o concentrate on advert 2. Right now I believe I am on track to meet the deadline of two completed adverts by the 30th of Jan.

Thursday, 8 January 2009

My Advert 1 so far

So far my advert 1 I think is really progressing and looking good. I am on course to have it completed for next week. I will need to re-shoot the boys reaction as is happened to snow as soon as I started filming, but I decided to go ahead with it so to gage how it would look. The music is a lot better now I have cut the start as the lyrics "here she comes again" fits in with her walking. Likewise having the chorus hit as soon as she starts pouring the water means it gives an added effect to it. Also the music is quieter at the start so to allow for a voice over I will get a girl to do next week. For advert 1 I still need to:
  • Re-film the boys reactions
  • Get a voice over
  • add the image of the Calvin klien Obsession bottle

The voice over I have planned to say the following:

Tired of not being noticed

Want the boys attention

Its only 1 spray away

release your inner essence

Leave them stunned