Film advert 1
November:
Tues 4th
Wed 5th
Thur 6th
Fri 7th
editing for advert 1:
Mon 10th
Tue 11th
Filming Advert
November:
Wed 12th
Thur 13th
Fri 14th
Mon 15th
editing for advert 2
Tue 18th
Wed 19th
Filming advert 3
November:
Thur 20th
Fri 21st
Mon 24th
Tue 25th
editing for advert 3:
Wed 26th
Thur 27th
This is not exact as some of the dates will probaly change as I havent asked the people acting in my advert if they are free but i will suspect they will be for most. i have alot of time left at the end too re film anything I need to and mostly concentrate on editing.
Thursday, 23 October 2008
My new storyboards and treatment
Yestarday I completeted my 3 new storyboards which I am unable to upload currently, although when able I will do as soon as possible. However this is my treatmeant which will hopefuly help you to understand my new storyboards, concepts and ideoligies behind it:
Treatment
My product is Calvin Klien Obsession which is a fragrance for males and females. I chose this because I wanted a fragrance for both sex’s and Calvin Klien is a well known respected name. The main ideology which I am trying to sell through my adverts is that this fragrance can change somebody into what they want to be, allowing them to be more attractive to the opposite sex.
The target audience
My target audience is 15-40. I chose this because this is the main age that people will be going out, and wanting fragrances to smell good. It starts at a young age as I believe that this age group also want to aspire to be like their elders whom will where fragrances. In addition to this there are no other fragrances which target this age so there is no competition. Furthermore my type of slapstick advert will appeal to this age group whilst also appealing to the older section of it due to the scenarios and ideologies are desired by all people.
The USP (unique selling point)
My unique selling point is the humour involved within my adverts. The ideology off spraying the fragrance and then being more attractive to the other gender is something which is also used by Lynx, however to contrast my fragrance from this I will include a more slapstick style approach to it, whilst also appealing to girls which Lynx fails to do.
Advert 1
My first advert opens with an establishing shot of the setting and of the main female character. This is to introduce to the audience the main character and the surroundings. Next the four boys are shown; however they pay no attention to the girl walking. The girl who can now be seen with a water bottle takes a drink as the boys walk past again showing no interest towards her, this disappoints her. Although she gets the perfume bottle out off her pocket and sprays herself, in unison all the boys turn and stare at her in an amazed way. She then notices this so gets the bottle of water and pours it over her head, and posing in an attractive and luring way to the boys who again stare in awe. She then walks off with a wide grin whilst the men are still watching. Then there is a fade out and a still of the bottle of perfume to show which perfume is being advertised. After this it goes back to the women walking and she walks past another girl whom she passes the water bottle and perfume to, this other girl then sprays herself with the perfume and in unison again all the men turn to look at her.
Advert 2
This opens with an establishing shot of a boy sitting on the floor in scruffy clothes looking sad. This changes to a long distance view to a girl whom is walking towards him, this catches his attention. Although the women walks past whilst the boy looks in awe. He then goes to his bag and pulls out the fragrance which he sprays over himself. At once there is a straight cut to the women who turns to look at him in awe, when the camera goes back to the boy he is now standing up, looking happy with a suit on, he walks towards her whilst she looks in amazement at him. As he walks past her she grads his hand and he turns and then they stare at each other longingly, there is then a fade out into a still of the fragrance.
Advert 3
This advert begins with an establishing shot of a couple having lunch together at an outside table liker a picnic. There are close ups of both of them, the girl looks smug however the boy looks unhappy. Next there is a mid shot of another girl walking past, she spots them and looks unhappy, she then goes to her pocket, pulls out the fragrance, sprays herself and then looks mischievous. She then walks over and attempts to ruin their perfect scene, she will do this by sitting on the boys lap and provoking a miming argument between the couple, the girl with the perfume then will push the other girl away and she will walk away hand in hand with the boy. There will then be a fade out which goes into a still of the perfume.
Treatment
My product is Calvin Klien Obsession which is a fragrance for males and females. I chose this because I wanted a fragrance for both sex’s and Calvin Klien is a well known respected name. The main ideology which I am trying to sell through my adverts is that this fragrance can change somebody into what they want to be, allowing them to be more attractive to the opposite sex.
The target audience
My target audience is 15-40. I chose this because this is the main age that people will be going out, and wanting fragrances to smell good. It starts at a young age as I believe that this age group also want to aspire to be like their elders whom will where fragrances. In addition to this there are no other fragrances which target this age so there is no competition. Furthermore my type of slapstick advert will appeal to this age group whilst also appealing to the older section of it due to the scenarios and ideologies are desired by all people.
The USP (unique selling point)
My unique selling point is the humour involved within my adverts. The ideology off spraying the fragrance and then being more attractive to the other gender is something which is also used by Lynx, however to contrast my fragrance from this I will include a more slapstick style approach to it, whilst also appealing to girls which Lynx fails to do.
Advert 1
My first advert opens with an establishing shot of the setting and of the main female character. This is to introduce to the audience the main character and the surroundings. Next the four boys are shown; however they pay no attention to the girl walking. The girl who can now be seen with a water bottle takes a drink as the boys walk past again showing no interest towards her, this disappoints her. Although she gets the perfume bottle out off her pocket and sprays herself, in unison all the boys turn and stare at her in an amazed way. She then notices this so gets the bottle of water and pours it over her head, and posing in an attractive and luring way to the boys who again stare in awe. She then walks off with a wide grin whilst the men are still watching. Then there is a fade out and a still of the bottle of perfume to show which perfume is being advertised. After this it goes back to the women walking and she walks past another girl whom she passes the water bottle and perfume to, this other girl then sprays herself with the perfume and in unison again all the men turn to look at her.
Advert 2
This opens with an establishing shot of a boy sitting on the floor in scruffy clothes looking sad. This changes to a long distance view to a girl whom is walking towards him, this catches his attention. Although the women walks past whilst the boy looks in awe. He then goes to his bag and pulls out the fragrance which he sprays over himself. At once there is a straight cut to the women who turns to look at him in awe, when the camera goes back to the boy he is now standing up, looking happy with a suit on, he walks towards her whilst she looks in amazement at him. As he walks past her she grads his hand and he turns and then they stare at each other longingly, there is then a fade out into a still of the fragrance.
Advert 3
This advert begins with an establishing shot of a couple having lunch together at an outside table liker a picnic. There are close ups of both of them, the girl looks smug however the boy looks unhappy. Next there is a mid shot of another girl walking past, she spots them and looks unhappy, she then goes to her pocket, pulls out the fragrance, sprays herself and then looks mischievous. She then walks over and attempts to ruin their perfect scene, she will do this by sitting on the boys lap and provoking a miming argument between the couple, the girl with the perfume then will push the other girl away and she will walk away hand in hand with the boy. There will then be a fade out which goes into a still of the perfume.
Wednesday, 22 October 2008
what im doing at the moment
Im sorry that I didn't post yesterday as i was very busy, and again will not be doing much on here tonight as I will be concentrating on my storyboards, will upload these as soon as im done. It may be in a few days though as I might notr have much time over half term as I am very busy seeing unerversitys and with my bday :) but will upload what im doing as soon as I have the chance.
Monday, 20 October 2008
Big Decision
So after alot of careful deliberation I decided to revert back to the slapstck style as it allows for more humour, varous different ideas as can now build a sort of narrative and appeal to a wider market segmant with pop music.
Evaluation of My storyboards and treatment
Initailly I really liked my idea as it combined my love and passion of R&B with an aspiration of mine to maybe one day go on to do advertising or PR as a career, but back to the point I thought i had done very well combining these two things. I belive my advert would fit in very well with this R&B style I am trying to convey whilst also being appealing to my target audience. Although after I got feedback from my teacher and we had a few lessons on advertising I started to think that my adverts were maybe over complilicated, aimed a t a very niche market segmant and too short. although when I went to change this I realised that I couldnt really as there was very little i could differenterate whilst keeping the R&B conventions, it was very restraining and allowed me very little room for change. So I started to think that maybe I should revert back to my initial ideas of having a slapstick style and concentrating more on that idea (like the Lynx adverts) whilst I have the time to change my idea.
My Treatment
Treatment
Advert 1
The advert opens with an establishing shot of the area and goes to mid shots of the two main people, the boy and girl who should automatically along with all the other features should create a romantic essence emphasised by the song (J Holiday – Suffocate). These other features are the slow range of cuts and the slow paced music adding tot the R&B theme which I am presenting in my advert. Something I was careful to stay clear from in my planning of all my adverts was the cliché attraction scenarios building up attraction in a very stereotypical way due to my research into other fragrance adverts and research of R&B which showed me that they do not present the creating of a romance but two people who are obviously drawn into each other and the audience doesn’t care how they got there, but that they desire each other.
Advert 2
This advert will start with an establishing shot is a mid shot of the girl in the for view with the boy looking on in the background, this is when the music will start, this song (Neyo – Spotlight) is a very upbeat R&B song which is about a women being the desire of all men who know her. This links in to my idea for the advert as the women will constantly be in the for view or on a higher platform connoting not only her importance to the boy but the lust as he is always putting her at the top of his desires. The main purpose of this is to appeal to an audience who also believe their girlfriend/wife is the most important thing in their life and portraying the perfume as linking in with this ideology will motivate the target audience to buy the product to show their love. Likewise women will buy it for themselves as they will buy into the ideology of having a boyfriend/husband who will put her above everything.
Advert 3
This advert represents the basic routes of simple R&B, boy and girl attraction. This is a very simple, slow placed advert with a variety of dissolves and fades linking in with the slow paced chorus of the song (Jhevon Paris – Neva eva). This should attract my target audience as the basic R&B appeal will draw them in and they will buy into the ideologies of people wearing Calvin Klien Obsession will have the perfect romance.
Why I chose my target audience
I chose my target audience of 15-35 male and females as these are the main ages when people will be going out so therefore wanting not only to look good but also smell good. Also this age is the main age for people wanting to settle down with a boy or girl for life, even at the younger age of 15 hormones create that effect on someone of wanting a strong passionate romance.
My USP (unique selling point)
My USP is the slow paced feel which goes hand in hand with R&B style, when most fragrance adverts now will focus on the sleek fast paced lifestyle, which I believe most people are getting very bored of and finding very superficial and hopefully my adverts will appeal to the deeper emotions of my target audience.
Advert 1
The advert opens with an establishing shot of the area and goes to mid shots of the two main people, the boy and girl who should automatically along with all the other features should create a romantic essence emphasised by the song (J Holiday – Suffocate). These other features are the slow range of cuts and the slow paced music adding tot the R&B theme which I am presenting in my advert. Something I was careful to stay clear from in my planning of all my adverts was the cliché attraction scenarios building up attraction in a very stereotypical way due to my research into other fragrance adverts and research of R&B which showed me that they do not present the creating of a romance but two people who are obviously drawn into each other and the audience doesn’t care how they got there, but that they desire each other.
Advert 2
This advert will start with an establishing shot is a mid shot of the girl in the for view with the boy looking on in the background, this is when the music will start, this song (Neyo – Spotlight) is a very upbeat R&B song which is about a women being the desire of all men who know her. This links in to my idea for the advert as the women will constantly be in the for view or on a higher platform connoting not only her importance to the boy but the lust as he is always putting her at the top of his desires. The main purpose of this is to appeal to an audience who also believe their girlfriend/wife is the most important thing in their life and portraying the perfume as linking in with this ideology will motivate the target audience to buy the product to show their love. Likewise women will buy it for themselves as they will buy into the ideology of having a boyfriend/husband who will put her above everything.
Advert 3
This advert represents the basic routes of simple R&B, boy and girl attraction. This is a very simple, slow placed advert with a variety of dissolves and fades linking in with the slow paced chorus of the song (Jhevon Paris – Neva eva). This should attract my target audience as the basic R&B appeal will draw them in and they will buy into the ideologies of people wearing Calvin Klien Obsession will have the perfect romance.
Why I chose my target audience
I chose my target audience of 15-35 male and females as these are the main ages when people will be going out so therefore wanting not only to look good but also smell good. Also this age is the main age for people wanting to settle down with a boy or girl for life, even at the younger age of 15 hormones create that effect on someone of wanting a strong passionate romance.
My USP (unique selling point)
My USP is the slow paced feel which goes hand in hand with R&B style, when most fragrance adverts now will focus on the sleek fast paced lifestyle, which I believe most people are getting very bored of and finding very superficial and hopefully my adverts will appeal to the deeper emotions of my target audience.
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