Which Fragrance to use

The fragrance I choose needs to have a distinctive name which has a lo of positive connatations of love, passion and desire whilst the bottle needs to be able to look good within my advert. In addition obvisly needs to be a male/female fragrace and fairly affordable for me.

The 1st fragrance is Calvin Klein CK One Unisex Fragrance 200ml EDT Spray
http://www.amazon.co.uk/Calvin-Klein-Unisex-Fragrance-200ml/dp/B000MJXKPG/ref=sr_1_1?ie=UTF8&s=drugstore&qid=1224432666&sr=1-1
Good Points

• Well recognised name
• Good colouring
• Good size for an advert

Bad Points

• Not a good product name
• expensive

Thesecond fragrance is Jean Paul Gaultier 2 Unisex Fragrance 120Ml Edp Spray http://www.amazon.co.uk/Jean-Paul-Gaultier-Unisex-Fragrance/dp/B000MJWFGQ/ref=sr_1_4?ie=UTF8&s=drugstore&qid=1224433875&sr=1-4

Good Points

• Fairly well known name
• Good size for an advert

Bad Points

• Very expensive
• Bad colours
• Bad product name

The 3rd fragrance is Eternity (L) EDP 30ml spray

http://www.amazon.co.uk/Eternity-EDP-30ml-spray-24-95/dp/B0015U37E0/ref=sr_1_22?ie=UTF8&s=drugstore&qid=1224434625&sr=1-22

Good Points

• great product name
• fairly affordable
• well recognised brand
• good colouring

Bad Points

• very small for an advert
• unatrasctive bottle

The 5th fragrance is Obsession Cologne by Calvin Klein 125 ml eau de toilette spray for Men/Women http://www.amazon.co.uk/Obsession-Cologne-Calvin-Klein-toilette/dp/B0015UAVDK/ref=sr_1_11?ie=UTF8&s=drugstore&qid=1224434625&sr=1-11

http://www.amazon.co.uk/Obsession-Perfume-Calvin-Klein-Parfum/dp/B0015U4X0M/ref=sr_1_16?ie=UTF8&s=drugstore&qid=1224434625&sr=1-16

Good points

• great product name
• well known brand
• affordable
• good colouring
• good size for filming
• good shape

Bad Points

• Seperate boy and girl bottles but thats easily overcome by not focusing to much on the labeling on the bottle

In conclusion i think the best fragrance to use is Calvin Klien Obsession as its name connotes passion and desire, its affordable, good colour and presentation in the bottle, good size for it aswell and Calvin Klien is a well respected name which will have a big market audience already to appeal to.